Okay, gang: Ready for another giveaway?


You won’t want to miss this one.

As many of you know, nine months ago, we released the Nom Nom Paleo cookbook app for the iPad® – a labor of love that we’d been incubating for the better part of a year. My husband and I didn’t have the faintest idea how to develop a native app for the iPad – or how expensive it would be. (Answer: Very.)


We just knew we wanted to make something new and different. So in 2011, Henry and I took a deep breath and dove in headfirst. We dipped into our savings to fund the coding and development of the iPad app, and devoted ourselves to months of painstaking work.


Every night after Henry got home from work and the kids were tucked in bed, we broke out our equipment and obsessed over everything: researching ingredients, crafting the recipes, shooting the photographs, writing the commentary and guides, designing the flow, drawing the illustrations, tweaking the graphics.


Not knowing any better, we set the bar as high as we could, and did our best to reach it…despite being tech-stupid rookies.


But despite our lack of savvy (and the fact that we launched without a marketing strategy, PR support, or even a press release), the app has managed to succeed beyond our wildest expectations.

Every day since its launch nine months ago, our little homegrown app has remained on the list of Apple’s Top 10 Paid Food & Drink iPad apps (and usually sits in the Top 5).


Home chefs in kitchens across the globe have downloaded the app, from Brazil to New Zealand, Norway to Zimbabwe. In the U.S. alone, it’s garnered over 1,000 app store ratings, with the latest version receiving an average of 5 stars. 


The best part? We did this together. Last spring, you helped spread the word about our cookbook app, and you’ve continued to do so. There were times when Henry and I needed a boost – particularly when things went haywire – and you never failed to lift our spirits with a supportive message or review.

Thank you, thank you, thank you.

To help express my gratitude (and to celebrate!), I’m buying a prize for the winner of this giveaway. One randomly-picked lucky duck will receive a free download code for the Nom Nom Paleo cookbook app, plus his/her choice of either a 16GB iPad (full-sized, Wi-Fi model with Retina display) or a 32GB iPad mini (Wi-Fi model)!


The full-sized iPad features a gorgeous Retina display that’ll show off video and photos (and my app!) like nothing else. Got a full-sized iPad already? Then go for the mini. Honestly, I love mine like you wouldn’t believe.

If you’re a resident of the U.S. or Canada*, you can enter to win in a number of different ways. Tell your friends about the giveaway, and you’ll earn even more chances to win. But do it quickly, ‘cause the deadline for entry is 8 p.m. PT on Wednesday, February 6, 2013. Details and official rules are available over on my Giveaway page, which you can access here or by clicking the button below.


Good luck, everyone! (And say hello in the comments, won’t you?)

*Except residents of Rhode Island and Quebec, due to legal restrictions. Sorry, guys!

About Michelle Tam

Hello! My name is Michelle Tam, and I love to eat. I think about food all the time. It borders on obsession. I’ve always loved the sights and smells of the kitchen. My mother was (and is) an excellent cook, and as a kid, I was her little shadow as she prepared supper each night. From her, I gained a deep, abiding love for magically transforming pantry items into mouth-watering family meals.

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