I’ve already kept this secret for longer than I thought possible, so I’m just going to blurt it out: we wrote a cookbook.
I’m not talking about our iPad® cooking app, but a hardcover, 8- by 10-inch, 288-page full-color book stuffed with over 100 recipes and more than 900(!) photos and cartoons. Nom Nom Paleo: Food for Humans will be published by Andrews McMeel and available on December 17—just in time for the holidays!
I guess it’s no secret that I’m obsessed with cookbooks. Growing up, I dreamed of writing one, though I always dismissed the notion as insanely presumptuous even after this blog’s readership began to take off.
Then, two years ago, I suddenly started receiving inquiries from book publishers. Their unsolicited offers were incredibly tempting, but after much hand-wringing, I turned each of them down. At the time, Henry and I were up to our eyeballs in app development—not to mention our day jobs and parenting duties. If we threw a cookbook on top of our mounting pile of responsibilities, we’d drown.
It wasn’t until after the Nom Nom Paleo app was released (and more than a few pep talks from Henry and some of our good friends) that I started to come around to the idea of penning a cookbook. If we were to pour our hearts and souls into this project, however, we had to do it right. Henry and I promised ourselves that we would throw everything we had into this book: there would be no compromise on content, design, or quality.
So last year, my co-conspirator and I quietly began working in earnest on the book. When we weren’t working, parenting, blogging, or sleeping, we were developing, shooting, and writing recipes.
Every chance I got, I experimented with flavor profiles and tested recipes; meanwhile, Henry worked doggedly on the book layout and design—usually after a long day at the office. He also started plotting and drawing the dozens of cartoon illustrations featured in the cookbook.