Most Americans choose chicken if they’re gonna eat something with a face. However, finding poultry at the grocery store that’s raised and slaughtered under optimal conditions is almost impossible unless you know the farmer personally.

Luckily, the folks at BuyingPoultry.com want to change the status quo. If their Kickstarter gets funded, they’ll develop a free, easily accessible mobile database that will list every poultry producer and welfare standard, and help consumers understand what those confusing marketing terms (e.g. organic, free-range, natural, etc.) really mean. They aim to make buying poultry completely transparent. Amen.

Click here to back this Kickstarter before June 29th!