Hey, eagle-eyed Whole Foods Market shoppers in Northern California and Reno: Have you noticed a familiar face peeping at you from the aisles? Don’t worry, it’s not a creepy stalker lurking behind the olive bar—it’s Cartoon Me!
No, you’re not hallucinating: Right now, at all 40 Whole Foods Market stores across Northern California and Reno, my goofy mug is everywhere. Pretty crazy, right?
Over the years, plenty of folks have asked me how to stock their pantries, fridges, and freezers with Paleo-friendly supermarket purchases. I’ve pointed ’em in the direction of my blog, my iPad app, and my cookbook, but I know that shoppers would prefer to just see my recommendations right there while they’re shopping in the store.
And now, it’s actually happening.
Not long ago, the team at Whole Foods Market Northern California reached out to pitch a summertime partnership with Nom Nom Paleo—and how could I say no? Aside from my local farmer’s markets (and Good Eggs), Whole Foods is where I spend much of my hard-earned moolah in an effort to feed my family right. Unlike shopping at other supermarkets, I don’t have to wade through a bunch of hyper-processed Frankenfoods to locate my preferred kitchen essentials. (Also, I have to admit that the prospect of seeing my cartoon logo plastered all over Northern California Whole Foods Market locations was irresistible.)
So I got cookin’.